Consumed

The NYTimes magazine has an interesting article about Blendtec’s viral marketing campaign: Will It Blend? Some dude in a lab coat takes weird things and tries to blend them, hockey pucks, magnets… Recently, due to the increased popularity of the videos, other companies have being getting their products blended, there is a particularly gratuitous blending of nike shoes, and the following blatant iphone blending that has attracted over 5 million viewers:

Everybody knows that the iPhone can make phone calls, play movies & music, surf the web, and a lot more. But, Will It Blend? That is the question

It seems viral ad campaigns have begun to engage in savvy product placement, everybody wins! Or at least both Blendtec and the companies that pay them for blending their products do…