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Syndication, Widgets, Aggregation, Social Overlay and Personalization are the new buzzwords being put into play at the Times online. Monetizing these new-media techniques is a low priority as it is for most Silicon Valley start-ups in these early years of development.Â
Far beyond other old-media newspapers the Times has enough of a foothold online to give other social news aggregator sites like Readburner and Techmeme real competition.