The Edmonton Sun is reporting that the CBC has inked a deal with Global to share some media resources. The editorial that covers this raises questions about how a government-funded broadcaster ought to act with private broadcasters and how the CBC should treat other institutions owned by the crown.
Something is rotten when government institutions cut deals with certain media, but not others.
Two cases in point: A marketing “exclusive” between the Royal Alberta Museum and the Edmonton Journal, and “video sharing” between Edmonton CBC-TV and Global.
In return for discounted rates, the Royal Alberta Museum promises promotion and advertising exclusively with the Journal.
If the museum wasn’t government, I’d have no problem with the concept. Advertising “exclusivity” happens all the time. Media outlets are forever competing to be “exclusive presenters” of popular events.
But the museum is 100% government, part of the provincial Department of Culture and Community Spirit.
Why is the government of Alberta cutting exclusive deals with one media, but not the rest?