Why newspapers online = fail

At the Publishing 2.0, Scott Karp has a great article what newspapers still don’t understand about the web. It’s a fantastic read!

Here’s an idea for newspaper website homepages — just a search box and a list of blogs. Seriously. Instead of putting all the web-native content and publishing in the blog ghetto, like NYTimes.com does, why not make that the WHOLE site? (I mean seriously, having a blog section on the website is like having a section in the paper for 14 column inch stories.)

It’s like newspapers on the web as saying: here’s all the static stuff we produced for the paper — you want all of our dynamic web innovation? Oh, that’s downstairs, in the back room. Knock twice before you enter.

It’s a shame — so much marginalized value.

I bet I could stop going to the New York Times site entirely and just subscribe to all of their blog RSS feeds, and still get all the news, but in a web-native format, with data and LINKS.