facebook is watching you…

Facebook is creating a whole new way for companies to advertise using information generated from user profiles.  The problem is that ads Facebook get ignored because people are too busy checking on the status of their first high school girlfriend or editing their profiles.  Facebook is developing a system that will use all this great information to create a network in order to display ads on other sites.  Facebook claims that the info on its website is accurate as people are inclined to tell the truth because they use the site to communicate mostly with friends.  Here is a New York Times article with some pretty scary although probably realistic predictions for this technology as well Facebook’s own press release.