Tag Archives: advertising

Online advertising reaches new high

The Interactive Advertising Bureau has released the IAB Internet Advertising Revenue Report[PDF] made in partnership with PWC. For a short summary of the report check out their little announcement. I wonder how this amount money being infused into the web will impact the shape of online culture.

Some quick facts from the report:

For the full year 2007, revenues totaled $21.2 billion, exceeding 2006 performance by 26 %, itself the former record year.
Q4 2007 Internet advertising revenues hit $5.9 billion, representing historic revenues for a single quarter and a 24% increase over the same period in 2006.
This is the fourth consecutive year and 13th consecutive quarter of record results.

Phorm

Open Rights Group:
Over the last few weeks, the story that BT, Virgin and TalkTalk are signed up to trial a new technology called Phorm, which tracks users’ online surfing habits in order to target ads at them, has caused a storm all over the internet.

Here’s what we’ve been told about the workings of Phorm so far. Phorm assigns a user’s browser a unique identifying number, which, it is claimed, nobody can associate with your IP address, not even your ISP. It then uses information about your surfing habits, gathered by searching the URLs you request and the websites you visit for key words, to assign that unique number to various “channels” (for example “golf”, “travel” or “handbags”). When you visit a website which has a “Phorm please put an ad in here” tag, Phorm serves an ad from a channel where your unique number appears.