The Interactive Advertising Bureau has released the IAB Internet Advertising Revenue Report[PDF] made in partnership with PWC. For a short summary of the report check out their little announcement. I wonder how this amount money being infused into the web will impact the shape of online culture. Some quick facts from the report: For theContinue reading “Online advertising reaches new high”
Tag Archives: advertising
How Big Is Google? My guess is big….
Google overtakes ITV network in Britain as the biggest advertiser this year… link
Open Rights Group: Over the last few weeks, the story that BT, Virgin and TalkTalk are signed up to trial a new technology called Phorm, which tracks usersâ€™ online surfing habits in order to target ads at them, has caused a storm all over the internet. Hereâ€™s what weâ€™ve been told about the workings ofContinue reading “Phorm”